How to Craft a Mission Statement that will Skyrocket Your Growth
When you first start your business, you’re practically shaking with excitement.
You’re going to work for yourself.
You’re going to make SO MUCH MONEY you’ll finally be able to buy that car you always wanted.
You’re ready to pick out colors and fonts and get that website up and running!
Then you open up shop, and crickets.
Or, perhaps you got a few clients, but overall, your business has been a bit stagnant. Your content strategy is all over the place and you’re marketing to everyone, hoping someone bites.
Or maybe you know who you want to work with, but your having a hard time selling your services to them.
My friend, I know exactly what you need!
You need a Mission Statement.
A mission statement is exactly what it sounds like: one sentence that explains what you do and for whom.
Mission statements generally take on a certain formula:
“I help (ideal client) (get result) by/with (your services).”
To give you a better idea of what a mission statement looks like, here’s mine:
I help heart-centered, client-based business owners save time and ditch overwhelm with productivity strategies.
You may have seen it at the top of my sidebar!
You don’t have to share your mission statement with your audience if you don’t want to, but in my opinion, there’s really no better way to weed out clients that may not be a good fit for you from the get go than to slap that mission statement up in a place where they’ll see it immediately!
Now, you may be wondering how exactly to start writing your mission statement and getting clarity on the primary goal of your business.
That’s where I come in! Read on to find out exactly how to craft your own mission statement and skyrocket your business growth!
1. So you know your audience
A mission statement should be able to tell you exactly who you serve!
Think about your ideal client. Are they mothers? Do they sell courses? Do they love yoga?
If you haven’t done so already, take some time to think about who you serve. You can even create a make-believe person and market to that person, if that helps you! Get as specific as possible. I’m talking age range, income level, interests, business model, and even a name! Whatever helps you get into that mindset, go for it!
For some people, their ideal client looks something like them before they learned the skill that they have now. Whatever works best for you, do that. But it’s important to know exactly who you’re selling to at all times, so you can target them in every piece of content you create!
Action Step #1:
Identify your target audience, either by creating an imaginary person or by thinking about where you were before you became the expert you are now!
2. So you know how you serve others
The second crucial piece your mission statement should address is what you do to help other people. This is your occupation, your craft, your skillset.
I should note that this isn’t your title. Don’t say, “I’m a mindset coach for stay-at-home moms.” Say, “I help stay-at-home moms build stable, happy households and follow their passions with mindset coaching.”
If you focus on the transformation, you’re far more likely to book those clients. Clients don’t want to hear, “I’m a mindset coach, book with me” they want to hear, “I love helping moms manage their time and find a balance between home and business.”
Always, always, always tell your audience what’s in it for them and they’ll be excited to work with you!
Action Step #2:
Think about the transformation your client will experience by using your services. Keep this transformation top of mind when talking to your audience!
3. So you know when to say no
The most important part of your mission statement isn’t an actual part of the mission statement; rather, it’s the statement as a whole.
A mission statement is like your guiding star in business. Any time you decide to do anything, from writing a blog post to creating a product, you should be consulting your mission statement and making sure what your creating is in line with your statement.
And if you’re consistently creating content that doesn’t align with your mission statement, maybe you need to change it up!
At the end of the day, this is your business. You hold the keys. If something’s not working in your business, you are free to make any changes you want.
But I would caution you to go off the track too much. If you change your mission statement too often, your messaging will get confusing, and it will affect your audience’s ability to trust you. And trust is everything in business!
Action Step #3:
Write your finished mission statement on a piece of paper and put it in a prominent spot in your workspace. Look at it any time you’re considering new content, new freebies, and new products.