Why Your Market Isn't Saturated & How to Embrace Your Individuality
Online businesses have exploded in the last few years. Blogs, Facebook Groups, Online Courses, and Freebies (so many freebies) have flooded the internet, and with these sources of content have come a wave of online business.
If you’re here, I’m assuming you know all of this already, because you’re one of those online businesses.
But here’s the deal:
If you’re here, you probably think your market is saturated, and I’m here to tell you just how far from the truth you are!
Why Your Market Isn’t Saturated
No one has an identical service
Do you know how many coaches there are in the world? If I had a penny for every coach there was in the world, I would be a gazillionaire!
But that doesn’t mean that each coach doesn’t have a specialization.
There are life coaches and business coaches and fitness coaches. And even when you dive deeper into that, there are mindset coaches and productivity coaches and crossfit coaches!
Just because you have the same general title as another person doesn’t mean that you sell the same thing.
Products come with different things
Everyone packages their services differently. Some web designers offer logo designs with their website designs. Some coaches offer 5-week programs, some offer ongoing services with prices per month.
The point is, even if you are selling the exact same type of service as someone else, that doesn’t mean your packages look the same.
People offer different information
When I was trying to figure out how to create a sidebar to my Squarespace site (I use Brine, which doesn’t have one loaded into it), I read 3 different tutorials on how to go about it.
And each person had a different hack to get it done.
If you think that selling similar services as someone else means that you’ll be giving the exact same information, think again. No one has the exact same information as you. So stop worrying and share it with the world!
People are different from each other
The beauty of humanity is that each person’s human experience is unique.
There are some people who vibe with self-care, and some people who think it’s a bunch of woo.
Some people just want #realtalk. Others need someone to come to them with compassion and understanding, and break things gently.
Some want someone to hold their hand through the process, while others still want someone who can just take that thing off of their hands and do it for them.
You alone can offer your unique experience. There’s no one in the world who can deliver your service the way that you do.
People have different audiences
Truth be told, not everyone wants to work with everyone.
Some people want to work with stay-at-home moms, some people want to work with wedding photographers, and some people want to work with pregnant women.
It’s hard to imagine there isn’t space for everyone when you think about it this way!
How to Embrace Your Uniqueness
So now I’ve got you pumped up about this new world of opportunity that’s suddenly opened up (note: it’s been there this whole time!) and you’re wondering where in the heck you fit! Well, my dear, I have 3 pieces of advice:
Think About Your Ideal Client
Remember, people target different audiences.
I spoke last week about crafting your mission statement and in that post I talked about the importance of identifying your ideal client.
But seriously, target them in everything you do. Every piece of content you create, even if it’s just an Instagram post, should be targeted towards your ideal client.
For example: I target entrepreneurs who run client-based businesses - that means no product-based businesses, and I make the distinction by frequently mentioning “your clients,” a keyword that most product-based businesses don’t use very often.
By using keywords that target your potential clients, you’re attracting the kind of attention you want, so take some time to figure this out now!
Think About Your Offer
What do you offer that other people in your market might not offer? What makes your process unique? Think about your packaging and your personality here - the things that make your services stand out may not actually be the service, but something about your relationship with your clients that draws them in.
In my business, one of my core beliefs is that organization in your business is a form of self-care, and I infuse that message into my offer by trying to be a support system for my clients!
Think About Your Skill Set
Finally, think about what knowledge you can give to your clients that other people in your market may not offer.
Perhaps you offer brand coaching, but are also good at web design! You can add that into your packaging to add a unique flair that other people may not offer!
Personally, I am a Business Strategist who helps client-based businesses be more productive, but I'm also great with business programs like Trello and Dubsado. So I include guidance in Trello and Dubsado setup as part of my packaging!
All you have to do is find a common thread. Knowing where your files are at all times and having a program that can automate some of your client work is a game-changer in the overall productivity of your business, which makes Trello and Dubsado two great tools to add to your collection!
The reality is that this world is big enough for everyone. So stop worrying about not being good enough. You have your very own little corner of the internet, and it’s time to make the most of it!